Why RefineEmail

Email deliverability is a black art.
It shouldn't be.

We built RefineEmail after realizing most businesses have no idea whether their emails actually reach the inbox. In 2026, unconfigured domains don't just risk spoofing - they risk silence. DMARC at "quarantine" is now the minimum requirement for deliverability, and most domains aren't even close. Here's why that needs to change.

The Problem

Setting up authenticated email is genuinely hard, and most tools don't actually solve it.

To do it properly, you need to understand MX records, SPF, DKIM, and DMARC, a collection of technical protocols that interact with each other in non-obvious ways. For most business owners and even IT professionals, this is deep infrastructure territory with few good guides and high stakes for getting it wrong.

The real problem

Dashboards that hand you complexity instead of protection

Most email security vendors process your DMARC data and give you a dashboard to interpret. They're selling you visibility into a problem while leaving the actual work, the configuration, the enforcement, the progress, entirely up to you. Your domain stays vulnerable while you decipher charts.

"There is no way a small or medium-sized business could do this properly without an expert."

That realization came firsthand - while configuring email authentication for our clients in our early days. We saw how much invisible expertise is required just to reach a baseline of protection, and how few services were actually doing that work on behalf of their clients.

Why we're different

We don't hand you a dashboard. We do the work.

RefineEmail was built to replace the "analyze-it-yourself" model entirely. Instead of you tracking which DKIM key is performing at what level across which sending source, we handle the configuration, the enforcement progression, and the ongoing monitoring, so your domain reaches full protection, not just full visibility.

We came to this service as practitioners, not vendors. We've implemented this stack for our own infrastructure and for dozens of businesses across sectors. We know exactly where the pitfalls are, and we've built our process around eliminating them.

The Plan

A clear path from vulnerable to protected.

  1. 1

    DMARC Enforcement → Reaching Quarantine

    Most domains sit at a policy of none, meaning unauthorized senders face zero consequences. We move your domain to at minimum quarantine (the first level of real protection) and work toward reject. Deliverability in 2026 starts here. Without it, reaching the inbox is luck, and anyone can spoof your domain.

  2. 2

    BIMIBIMI checkmark → Your Logo in Every Inbox

    Once your domain is protected, we configure a BIMI record with the proper Verified Mark Certificate so your logo and the blue checkmark appear directly in recipients' inboxes. It's the most visible signal of trust your email can carry, and it requires full DMARC compliance to unlock.

  3. 3

    Subdomain Architecture → Isolation by Purpose

    Most businesses send email from multiple platforms simultaneously, newsletters from Mailchimp, order confirmations from Shopify, transactional messages from Google Workspace. We architect a subdomain structure so each stream is isolated: a deliverability issue in one channel can't contaminate the others.

example.com
└─ mail.example.com newsletters
└─ store.example.com e-commerce
└─ example.com transactional

Each subdomain carries its own DMARC policy and is monitored independently against blacklists. When one takes a hit, the others keep running.

Our Commitment

We don't stop until your domain is protected.

🤝

The RefineEmail Guarantee

If we can't get your domains to at least DMARC policy: quarantine, we want you to unsubscribe. Other providers leave you at none indefinitely. We consider that a failure, and we hold ourselves accountable to getting you past it.

The Gold Standard

Enterprise-level architecture, accessible to every business.

What great looks like

Our benchmark is lyft.com. Lyft operates a separate domain (lyftmail.com) isolated from their corporate domain, with distinct subdomains handling promotions versus receipts. It's a sophisticated architecture that took a dedicated team to build and maintain. It's also exactly what every business sending high-stakes email should have. RefineEmail exists to make that level of quality achievable, without the enterprise budget or the internal team to manage it.

Ready to protect your domain?

Let's talk about your email security.

No dashboards to decipher. No policy stuck at "none." Just a protected domain, a recognized brand, and email that actually arrives.

Get in Touch